Industry News

Amcor Launches New Customer Friendly Website

Offers simpler navigation and new content

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Amcor, the world’s biggest packaging company, launches simpler navigation and new content at www.amcor.com to make it a whole lot easier for customers to find what they need. Amcor undertook extensive user testing with customers and other stakeholders to introduce improvements such as: • Creating a simpler structure for product information to be found. • Reducing the number of clicks required to find information. • Simplifying the language and terminology. • Making it easier for custome...

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